This project was done through an Advertising, Copy, and Layout course that I took through my major where my group and I had to pick a product line within a major toy brand and create a new advertising campaign for the chosen product line. My group chose the Barbie: Fashionistas Line from Mattel. We came up with the My World Campaign where we created an outdoor ad, print ads, digital campaign, and direct mail. The Fashionistas Line highlighted different body shapes, hair colors/textures, and heights and Barbie as a brand is all about playing pretend and going to another world and that is how we came up with the My World Campaign.